Press
Apocalypse & Metamorphosis
by
Sain3 LLC
on
Jan 26, 2021
The brand's philosophy - "Become who you really are" - perfectly captures the essence of Greek myths about transformation and rebirth. Just as the gods and heroes of Olympus underwent dramatic changes, MYTH Greece sunglasses represent personal metamorphosis through design.
The Metamorphosis Collection particularly embodies this concept, created as "a post-disaster world after the Greek Crisis" that symbolizes a new era. The designers at MYTH adopted ancient tales, "shuttling back and forth between fantasy and reality," much like Ovid's Metamorphoses which chronicled over 200 transformations of gods and mortals.
The brand's JOKER series particularly captures this apocalyptic aesthetic with bold, unconventional designs that would look at home in the court of Dionysus during one of his ecstatic, world-altering revels.
Transformation Through Craftsmanship
Just as the Greek gods transformed mortals into new forms (Daphne into a laurel tree, Arachne into a spider), MYTH Greece transforms raw materials into sculptural eyewear.
The Philosopher Series pays homage to Greek thinkers who pondered existence and transformation, while the Rebirth Series directly references mythological cycles of destruction and renewal.
Wearing the Myths
When you wear MYTH Greece sunglasses, you're not just protecting your eyes from the sun - you're channeling:
The resilience of Prometheus, who survived eternal punishment
The adaptability of Proteus, who could change form at will
The vision of Apollo, god of light and prophecy
The daring of Perseus, who used reflective surfaces to defeat Medusa
Global Reach of a Modern Myth
From its roots in Greece, MYTH now ships worldwide, bringing its mythological vision to:
Europe (2-7 business days)
Asia & Middle East (2-7 business days)
Americas (2-6 business days)
Africa (2-6 business days)
Each pair comes with the brand's legendary customer service and return policies, proving that even in our modern "Iron Age" (as Hesiod would call it), excellence can still prevail.
Become the Myth
MYTH Greece sunglasses offer more than UV protection - they provide a connection to ancient stories of apocalypse and metamorphosis that remain relevant today. In a world that often feels like it's ending, these daring designs remind us that transformation has always been part of the human (and divine) experience.
As the brand's founders intended, wearing MYTH is an invitation to "Become what you really are" - whether that's a philosopher, a rebel, a survivor, or a god in disguise
